House of Maxine

Maxine Helfman is a phenomenal photographer based out of Dallas, Texas. Her ability to shoot in camera using only natural light is as unique as it is stunning. This is a lookbook for a hypothetical fashion house/boutique inspired by her name.

Art Direction: Mallory Grigg
Photography: Maxine Helfman
Stylist: Don West
Makeup: Leslie Anne Smith & Sompet L
Hair: Mallory Grigg
Models (Halie, Dantley & Madison) courtesy of the Campbell Agency in Dallas, TX.
Design: Mallory Grigg

Selected spreads: